Room Identity
Room creates bespoke Furniture, Fixtures and Equipment (FF&E) fit-outs for clients across tourism, aged care, property development and remote work sectors. With an end-to-end service that includes interior design, procurement and installation, the team at Room take the stress away from project managers, owners and operators so they can concentrate on the bigger picture.
How do you visually show completely bespoke design solutions tailored to each client’s needs? How do you show a dynamic and nimble team. How do you show flexibility and change?
The new Room identity does all of this with a dynamic logo—the letters move, flex, and respond within a defined footprint or plan, allowing for an array of unique logos.
The underlying grid alludes to Room’s brand pillars of design, service, reliability and fun, which underpin their approach to every project.
A contemporary humanistic colour palette of Rose and Blush, paired with minimalist typographic selections and precise use of grids on layouts to instil the level of professionalism the Room team personally delivers.
