Trust is the new currency
In a world that AI can make anything possible, believability is in short supply. Trust is the new currency.
For over 20 years, we have been designing trust into every brand we’ve worked with. How do we design trust? It always starts with storytelling. Finding the human story within each brand. What made you start? What gets you up each morning? Why is this so important? What do you want to be famous for? How do you want to be remembered? What are you trying to change? And ultimately who cares?
Brand is the vessel for these stories, allowing you to find, attract and connect deeply with your audiences.
These are personal stories that can only come from understanding and listening to the human experience, not from an algorithm.
Leadership Team
Matt founded Parallax back in 2001 and has been at the helm ever since. Some notable projects he has led include brand programs for Hardys Wines, Clare Valley, Myriota and University of Adelaide; packaging design for Lark, Yalumba, Wicks Estate and Croser; and signage programs for Tonsley TAFE, City of Salisbury and Riverbank.
Matt is past Chair of the Advisory Committee to the South Australian School of Art and Design, University of South Australia and a past board member of the Australian Graphic Design Association. He is also asked regularly to judge awards programs and give lectures on design and branding to the design and wider business community.
Josh is renowned for his ability to distill complex systems into clear, intuitive visual solutions. With a keen eye for structure and a passion for digital design, Josh specialises in identity, wayfinding, and user interface projects that balance form with function. His technical expertise and calm problem-solving approach make him an indispensable resource within the studio, often the first point of call for both design challenges and tech troubleshooting.
Josh’s work has garnered international attention, notably through Parallax’s participation in the global “Make a Mark” initiative, where he co-developed the “Forbidden Love” wine packaging concept — an innovative double-ended bottle celebrating Australia’s unique Cabernet-Shiraz blend.
