Petaluma Cellar Door
When Petaluma first looked to build themselves a home in the Adelaide Hills, they wanted to ensure it would be an extension of the brand we were helping to define and develop. Working closely with architects Grieve Gillet, we embedded the brand’s personality and aesthetic throughout the building.
From the three rammed earth entrance walls (using soils excavated from their Adelaide Hills, Coonawarra and Clare Valley vineyards), to furnishings and finishes, the place just feels like Petaluma—a completely consistent brand experience for the visitor.
Sustainability is a key focus of Petaluma. As such, riddling racks, bin pallets and bore pipes were recycled and reused throughout the fitout and signage system.