To introduce itself to the world, Anthologist needed a platform to spread, share, gather tales, and start building a like-minded following. With no physical cellar door, we built a simple Shopify website to support Anthologist at launch and beyond. Functionality included subscriptions, data capture, EDM campaigns and email automations. Copy, colour palette and a specially commissioned and curated photographic library, shot by Clare Media, all reinforce what the brand is all about, speaking directly to the consumer in an honest and welcoming way.