ACH Group is one of Australia's largest aged care providers with over 2,000 employees and 34,000 direct clients. The focus of a three year rebranding effort led by Parallax has been to position ACH as the leader in its field, and change the way the public perceives older people. The Group's 2010/2011 Annual Report extends the brand message and presents their clients as vibrant, independent and contributing members of the community.

The logo of St Vincent de Paul Society depicts a pair of hands symbolising their aim of never letting someone fall through society’s gaps. Following the format established for the 2011 Annual Report, fingerprint illustrations communicate major highlights and achievements of the year.
The Report’s theme of collaboration and partnerships was interpreted by using two sets of coloured fingerprints to make up the final illustrations.

St Vincent de Paul’s logo depicts a pair of open hands, describing its mission of care and not letting anyone fall through society’s gaps. Handprints were printed on the cover to describe this central idea. When the cover is open, the open hands mimic the logo. When closed, the hands are in prayer. Finger print illustrations continue the theme throughout in lieu of photography.

Canopy is a carbon biosequestration service provider—it plants trees for governments, companies, organisations and individuals, enabling them to offset their carbon emissions. The brief from the outset was to develop an identity that described the company’s activity in a way that a child could understand it.

Finsbury Green is Australia’s leading environmental printing group. Every year the company publishes a Sustainability Report outlining their environmental and social achievements. The line “Making green normal one page at a time” was developed to describe the company’s philosophy and what it does—puts ink on paper. This simple idea “Making green normal one page at a time” informed the whole project. The book turns from white to green, at 2% increments. Paper cut illustrations (again alluding to Finsbury’s business) and simple typography told the story in a bold and engaging way.

The identity for this contemporary hair and beauty salon is given an added twist with a simple, but relevant, die-cut on the appointment cards.

The face for the 2007 Limestone Coast Wine Show Judges’ Dinner looks deceptively simple, until you realise how wine is judged. A wine can be awarded up to 20 points—3 points for appearance, 7 for nose (aroma) and 10 for taste.

The Umanage forum has built an enviable reputation for the quality of its speakers and the numbers of delegates they attract. This year was no exception with Tom Peters as keynote. Attraction (learning how to attract customers to your business and the role of the promotional materials to attract delegate) led the branding solution, with a horseshoe magnet sitting in for the letter U.