Canopy is a carbon biosequestration service provider—it plants trees for governments, companies, organisations and individuals, enabling them to offset their carbon emissions. The brief from the outset was to develop an identity that described the company’s activity in a way that a child could understand it.

Finsbury Green is Australia’s leading environmental printing group. Every year the company publishes a Sustainability Report outlining their environmental and social achievements. The line “Making green normal one page at a time” was developed to describe the company’s philosophy and what it does—puts ink on paper. This simple idea “Making green normal one page at a time” informed the whole project. The book turns from white to green, at 2% increments. Paper cut illustrations (again alluding to Finsbury’s business) and simple typography told the story in a bold and engaging way.

The identity for this contemporary hair and beauty salon is given an added twist with a simple, but relevant, die-cut on the appointment cards.

The face for the 2007 Limestone Coast Wine Show Judges’ Dinner looks deceptively simple, until you realise how wine is judged. A wine can be awarded up to 20 points—3 points for appearance, 7 for nose (aroma) and 10 for taste.

St Vincent de Paul’s logo depicts a pair of open hands, describing its mission of care and not letting anyone fall through society’s gaps. Handprints were printed on the cover to describe this central idea. When the cover is open, the open hands mimic the logo. When closed, the hands are in prayer. Finger print illustrations continue the theme throughout in lieu of photography.

The Umanage forum has built an enviable reputation for the quality of its speakers and the numbers of delegates they attract. This year was no exception with Tom Peters as keynote. Attraction (learning how to attract customers to your business and the role of the promotional materials to attract delegate) led the branding solution, with a horseshoe magnet sitting in for the letter U.