Ministry of Clouds Kintsugi

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Kintsugi is the latest release from Ministry of Clouds — a super premium blend of the best parcels of fruit sourced every vintage. Kintsugi is the ancient Japanese art of repairing ceramics with precious metals such as gold and silver to produce a beautiful work of art. Kintsugi perfectly described the thinking behind this wine — a wine greater than the sum of its parts. The large wrap-around label appears torn at the back, revealing the name in gold lettering.

Scope of work:
Brand strategy