Atelier Bond

Atelier Bond is the newly created practice of architect Greg Bond and his wife, communications specialist Leisha. Atelier Bond specialises in residential architecture. When Greg described his work methodology of placing the client central to the design process, it sounded a lot like the way we approach our work and clients. So together, we defined Atelier Bond's personality, tone of voice, sense of humour and dress sense. A nuanced, sophisticated identity with great attention to detail, colour and materials was the result. Of note is the gift given to clients when their home is complete. Not the usual bottle of champagne, but something far more useful and enduring — a tea towel printed with the plans of their new home.

Scope of work:
Brand strategy
Identity design
Report design 
Stationery and forms
Signage
Website 

Kegstar

Kegstar is the newest venture for long-term client, Adam Trippe-Smith. In the past, the cost of kegs has been the biggest impediment to small breweries. Large operations have huge amounts of capital locked up in their kegs. Kegstar solves these problems by offering stainless steel keg rental and logistics to the beer and cider industry — a completely new business model for Australia. In only its first year of business, Kegstar has tripled its staff and grown its keg fleet from 880 to nearly 15,000. Watch them continue this rise in 2014 as they also set their sights on the New Zealand market. 

Scope of work:
Brand strategy
Identity design
Communications 

Radar

Radar stands for Registry of Advanced Diabetic Retinopathy. Yep, that's what we thought, so began a process of research and familiarisation to understand what that all meant. The disease diabetic retinopathy is caused by diabetes and is the largest cause of blindness in adults. Opthamologist Dr Jaimie Craig established a register, Radar, to collate clinical information and samples from people suffering from diabetic retinopathy to aid in research to fight this disease. Our identity for Radar elegantly describes the name and the register's purpose. Following this, we also designed a smart phone application for Opthamologists to easily register their patients with the program.

Joto Sake

Joto Sake is a US importer of fine artisanal Japanese sake. The logo developed for the company was inspired by the geometrical minimalism of Japanese design, but contains a visual delight for the sake aficionado. Sake is traditionally drunk from a snake’s eye cup — a white porcelain vessel with two blue rings printed on the inside that allows the drinker to judge the sake’s clarity and purity. 

Scope of work:
Brand strategy
Brand architecture
Identity design
Packaging
Point of sale

Adelaide Festival of Arts

Adelaide is the ideal festival city—large enough to stage one of the world’s premiere arts festivals, yet small enough for a major event to consume it, transforming it entirely. For the 2006 Festival, a typographic identity was developed based on Adelaide’s unique square-mile street grid. The logotype was expanded into a full alphabet and applied to programs within the Festival, such as Writers’ Week, Artists’ Week and the Festival Club. The event poster, program cover and signage were reproduced onto silver mirror stock. Thus the viewer and their environment are reflected in the artwork, and become part of it creating energy and movement. For 17 days in February 2006, art really did reflect life.

Scope of work:
Brand strategy
Identity design
Literature
Signage
Advertising

Project completed in conjunction with Detour Design.

Hardys

The Australian wine industry can rightfully trace its history by that of the Hardy Wine Company. Established in 1853, it is today one of the world’s most powerful wine brands. Through years of discounting, the brand found itself a low-cost proposition, and Parallax was commissioned to reposition Hardys as a premium wine brand, in line with a comprehensive portfolio overhaul. The new brand identity for Hardys takes inspiration from trade-cuts and early letterheads held within the company’s archives, its rich history of blending regions and varieties, commitment to innovation— re-interpreted to reflect a progressive and contemporary Australian wine brand.

Scope of work:
Brand strategy
Brand architecture
Identity design
Packaging
Point of sale
Literature
Signage and livery
Wardrobe and Merchandise
Website

Thanks to Kris Sowersby for his work on Hardys typeface.


Canopy

Canopy is a carbon biosequestration service provider—it plants trees for governments, companies, organisations and individuals, enabling them to offset their carbon emissions. The brief from the outset was to develop an identity that described the company’s activity in a way that a child could understand.

Scope of work:
Brand strategy
Naming
Identity design
Literature

Australian Winery Collective

The Australian Winery Collective is set to become the Amazon of Australian wine. It will be the only online wine portal that is a true collective of it’s participants. It’s mission—to take back the control of an industry by selling Australian wine direct from the people who make it, without the middle man. Our concept uses the familiar highway signage, pointing the wine buyer directly to the winery.

Cheese Culture

Cheese Culture is a new cheese wholesaler to Australia’s restaurant industry, importing the finest cheeses from around the world. It is, in fact, part of the cheese-making process with its own ‘cave’ — a state-of-the-art maturing room. The identity developed for Cheese Culture was inspired by the trademarks artisan cheesemakers press into their products.

Scope of work:
Brand strategy
Identity design
Literature

Gary J Smith Real Estate

Gary Smith established his real estate company in 1970. Twenty years later, his son Craig joined as co-Director. Today the company is one of Adelaide’s largest independent real estate companies, and is still family owned and operated. Our research showed that the family ownership was central to the company’s brand. A family has a shared history and a shared future. A family is where one feels welcome, safe and loved. Family is home. It shapes the way they work, support their staff and treat their clients. The identity developed for them covered every brand expression, including signage, advertising and interiors.

Scope of work:
Brand strategy
Identity design
Signage
Interiors
Advertising
Literature
Website

Henry's Drive Vignerons

Henry’s Drive Vignerons Henry Hill once owned and drove the Adelaide-Melbourne mail coach. On property now under vine and owned by Henry’s Drive Vignerons, Henry used to stop and rest his horses. Henry’s Drive Vignerons was named in his honour, and postage has become the company’s central idea that has been explored across all brand expressions.

Scope of work:
Brand strategy
Identity design
Literature
Signage
Merchandise
Website

Jetty Road

Glenelg was South Australia’s first seaside resort and the site of South Australia’s original mainland settlement, established in 1836. Generations have travelled to Glenelg on the “city-to-bay” tram—now a South Australian tradition. A rebranding of the precinct positioned Glenelg’s main street, Jetty Road, as a tourist destination—somewhere to take a one-day holiday. The logotype pays homage to the iconic tram roll.

Scope of work:
Brand strategy
Identity design

JPE

JPE is an architecture and interior design practice based in Adelaide. The firm prides itself on a collaborative work approach, with clients and internally within the studio, whereby results are shaped by individual inputs. Following this, the logo is constructed from overlaying each of the 35 staff members’ handwritten letters JPE. Consistent with the collaborative approach of the firm whereby the result is a sum of its inputs; the corporate green printed on stationery is actually made up of a fine grid of yellow and blue dots.

Scope of work:
Brand strategy
Identity design
Report design
Signage
Website

Klemich Real Estate

When Oren Klemich established Klemich Real Estate, he wanted the business to be immediately positioned as a contemporary boutique agency operating at the top end of the market. Our approach was to pare the identity back to a minimalist aesthetic, completely contrasting Klemich with his competition. The logo, an abstract K, also acts as an arrow pointing to properties on signage.

Scope of work:
Brand strategy
Identity design
Signage
Advertising
Literature

Les Francis

As a sound recordist, Les spends his life listening.

Scope of work:
Brand strategy
Identity design

communikate et al

communikate et al started life as a public relations firm. Today the company’s offering is far broader, incorporating all facets of full service marketing communications. But the market still viewed communicate et al as just PR consultants. When asked to reposition the firm and communicate the full scope of their expertise, our first task was to describe what they do in a simple sentence — communikate et al helps its clients grow and maintain their reputation. This line became core to the company’s brand positioning and drove the creative response. Thanks to Ben Goss for his wonderful illustrations.

Scope of work:
Brand strategy
Brand architecture
Identity design
Literature
Signage

Little Bird

Little Bird is a public relations and communications business. A curly bracket, or brace, is used as the logo. The visual form alluding to an open book and a bird in flight. The stationery features quotes connecting Little Bird to the outcome of a successful PR campaign.

Scope of work:
Brand strategy
Identity design

Robinson's

Robinson’s Accident Repair Centre is the oldest motor body repairer in Adelaide’s CBD, established in 1928. Vintage car badges served as inspiration for a new identity that is at once completely contemporary without losing the company’s heritage. The branding project extended to reconfiguring the façade, front offices and interiors for the reception area.

Scope of work:
Brand strategy
Identity design
Interior design
Signage
Website

Sight For All

Sight for All is a not for profit foundation established to cure preventable blindness in the developing world. Rather than just performing eye surgery in these countries, Sight For All works with the host country’s government and local health professionals to create a sustainable eye health system. The logo describes the overlap of influence between Sight For All and its host country—the two parties joined in a common goal. At the intersection, an eye is formed.

Scope of work:
Brand strategy
Identity design
Literature

South Australia

The new brand identity for South Australia had to represent all sectors, from tourism to migration, education to investment. A lot to ask of one mark. The brand strategy centred around what South Australia is known for—wine—and then expanded to include the state’s diversity. SA is food and wine, and an emerging defence industry. It hosts international arts festivals and V8 supercars. It respects tradition but supports a vibrant entrepreneurial spirit. This blending of contrast fed the solution. We are all stars in South Australia.

Scope of work:
Brand strategy
Identity design

Space Craft Joinery

Space Craft creates bespoke commercial and residential joinery. The identity program features a logotype hand-crafted by the team at Space Craft themselves.

Scope of work:
Brand strategy
Identity design
Signage
Wardrobe
Website

The Epilepsy Centre

The Epilepsy Centre provides support and information to people affected by epilepsy and those who care for them, lobbies government, raises awareness and educates the public about the condition. It is the conduit for dialogue, between sufferers, the public and government, for an often misunderstood condition. The identity focuses on this rather than dwell on the effects of epilepsy, and positions the organisation as the authority on the subject.

Scope of work:
Brand strategy
Naming
Identity design
Literature

The Salopian Inn

The Salopian Inn, in McLaren Vale, is one of South Australia’s culinary icons. A Salopian is a native of Shropshire in the UK where the half-timbered architectural style originated. This led to a very simple and bold identity for the refurbished restaurant and bar.

Scope of work:
Brand strategy
Identity design
Stationery and menus
Signage

The Tailor

The Tailor (formerly Outback Encounters) is one of Australia’s most exclusive travel consultancies. The Tailor creates unique hand-crafted travel experiences for the most discerning traveller, with a client list boasting rock stars, presidents and sultans. As part of the repositioning, we re-named and re-branded the business to reflect their exclusive offering.

Scope of work:
Brand strategy
Naming
Identity design
Literature
Website

Miscellaneous Logos

Logos are visual shorthand for everything their owners do and stand by. They identify their owner’s products and services, give face to their values and express their aspirations. They must be unique, appropriate and relevant.