Barossa Boy

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The Barossa Boy is Trent Burge, a sixth generation winemaker. The Burge family’s viticultural and winemaking influence in the Barossa can be traced back to 1855, when John Burge arrived from England. Continuing this legacy are Trent and wife Jessica who required a brand identity, range naming and packaging for their contemporary wine business. Trent grew up in and on Barossa soil. Riding trail bikes around the vineyards and playing local cricket and footy, he had dirt under his nails and Barossa blood in his veins. These stories come to life in an illustrated timeline — cut into chapters to form the label packaging. The interlocking “B” monogram references Trent and his family’s connection to the Barossa. At the more premium end of the range, heavyweight bottles and tin cork closures were selected along with custom tissue wrap.

Scope of work:
Brand strategy