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Amator is a new range of biodynamic red wines produced by Wirra Wirra, available only through their Bell Ringers club and cellar door. Our branding solution sprang from the idea of observation and devotion. Observation is at the heart of biodynamic farming — watching changes in the vineyard and responding naturally to find the balance. It takes an almost obsessive commitment to the cause. The ancient Italians spoke of the amator who expressed devotion out of love, rather than for reward. Tending to their majestic old vines, these are ideals Wirra Wirra completely understands.