The design process is a journey starting with a problem and ending with an answer. Because the right answer can only be arrived at by asking the correct question, we fully involve our clients in the design process. We take the time to understand their business and market. We approach every project without assumptions. We analyse, we question, we search for points of difference, we think, and then we act. But what this description fails to address is the magic that happens along the way. The insight that fuels the imagination that gives rise to the big idea. As designers, we bring much more to a project than a set of directions.